by Radoslava Seferinova | Jan 30, 2024 | Glossary
For any business, earning profit is important. But to become aware if the company is successful it needs to compare the ratio of the total profit that it makes to the cost of resources devoted (invested) to achieving a positive return. A positive return refers to...
by Radoslava Seferinova | Oct 24, 2023 | Glossary
It is important for any business to have positive customer experiences to keep clients purchasing. In order to do that companies need to gain their trust and loyalty. Customer loyalty is when the customer and the business have a continuous positive relationship. If...
by Radoslava Seferinova | Oct 17, 2023 | Glossary
The goal of any company’s website is to get more visibility and traffic. This can be possible by different types of strategies. You can use the organic search. This is an unpaid process known as search engine optimization (SEO). Or choosing another method that focuses...
by Radoslava Seferinova | Sep 27, 2023 | Glossary
In Online advertising, it’s important to capture people’s attention. In order to accomplish this your advertisement needs to be effective. You can measure how successful your advert is by measuring the number of people who clicked on your ad. Luckily there is a metric...
by Radoslava Seferinova | Sep 27, 2023 | Glossary
Business owners usually can’t manage what they can’t measure. That is why to know the movement of the cash in your company you must be able to measure it. This can be possible through a financial metric called cash flow. What is a cash flow? The cash flow...
