Marketing is all about getting people interested in the products or services of a company. The success of every business depends on the type of marketing strategy they deploy to their audiences. To...
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Advertising
Advertising engages a large part of marketing and since everyone nowadays is online it has divided into two fields: traditional and digital advertising. But before we look at each one individually...
A/B testing
In every marketing campaign, a crucial moment is to get positive results. That’s why it’s important to find the best strategies to encourage users to engage with the brand. One great method is A/B...
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What Are Content Pillars and Why Are They Vital for Your Blog
Creating an online blog can be quite an exciting experience. Regardless of whether you want to share your thoughts with the world or expand your business site with a new and informative section, knowing how to structure your blog content is vital for your website's...
A Social Media Marketing Plan that Converts: All You Need to Know
Having a successful social media marketing campaign is vital for any business that wants to stay competitive in today's world. Campaigns help you with brand awareness, followers, leads, and conversions. However, each campaign should be well-structured to deliver...
Content Marketing vs Social Media Marketing: Which is Better for Your Project?
Among numerous digital marketing strategies and tactics available, two remain constant in today's online landscape: content marketing and social media marketing. At first glance, both appear similar and even interchangeable, as they both revolve around using...
6 Social Media Marketing Tips to Enhance Your Online Presence
Social media marketing remains a crucial component of any contemporary marketing strategy, with billions of daily users, platforms such as Instagram, Facebook, and TikTok grant businesses great opportunities for brand awareness, promoting products and services, and...
How to Create a Successful Social Media Marketing Campaign from Scratch
Regardless of the business niche you operate in, it is highly likely that a well-calibrated social media marketing campaign would benefit your brand revenue and popularity. Social media remains a great platform to launch marketing campaigns, and with contemporary...