by Radoslava Seferinova | Sep 27, 2023 | Glossary
In Online advertising, it’s important to capture people’s attention. In order to accomplish this your advertisement needs to be effective. You can measure how successful your advert is by measuring the number of people who clicked on your ad. Luckily there is a metric...
by Radoslava Seferinova | Sep 19, 2023 | Glossary
One industry could be categorized into different market niches. Companies use these niches to satisfy their consumers. To understand if this niche is successful or the whole industry, companies take advantage of the metrics to manage their sales. There is a metric...
by Radoslava Seferinova | Sep 18, 2023 | Glossary
Marketing is all about getting people interested in the products or services of a company. The success of every business depends on the type of marketing strategy they deploy to their audiences. To accomplish this businesses first need to find their target audiences....
by Radoslava Seferinova | Sep 18, 2023 | Glossary
Advertising engages a large part of marketing and since everyone nowadays is online it has divided into two fields: traditional and digital advertising. But before we look at each one individually we need to understand what advertising means. What is...
by Radoslava Seferinova | Sep 18, 2023 | Glossary
In every marketing campaign, a crucial moment is to get positive results. That’s why it’s important to find the best strategies to encourage users to engage with the brand. One great method is A/B testing. What is A/B testing? A/B testing is also known as split...
