Value Proposition

The goal of any business is to know its potential customers and what are their specific needs and problems. Then create the appropriate product or service that provides them with a specific solution to their problem and satisfies their needs. In order to persuade...

Market Segmentation

Understanding your company’s audience, reaching them, and satisfying their needs is fundamental to marketing. Since each customer has a specific set of characteristics, there are many different customers that businesses need to reach. To achieve this, it is necessary...

Product Positioning

After launching a product, the company’s next goal is to get it seen and remembered by the public. One way to create a memorable image around a product is by making the product carry a certain highly desired perception, based on the needs of the company’s...

Marketing

When building a business, the profit is a far-off dream. The real purpose of the business is to create customers by satisfying their specific needs. Often, many startups shut down because they fail to create customers unwilling to pay for their products or services....

Press release

An essential part of any business is its growth. Continuous growth improves confidence in the firm, leading to increased profits. One of the ways to keep the business growing is by informing its audience about its progress. For example, this could be announcing a...