Cost Per Click (CPC)

The goal of any company’s website is to get more visibility and traffic. This can be possible by different types of strategies. You can use the organic search. This is an unpaid process known as search engine optimization (SEO). Or choosing another method that focuses...

Cash Flow

Business owners usually can’t manage what they can’t measure. That is why to know the movement of the cash in your company you must be able to measure it. This can be possible through a financial metric called cash flow. What is a cash flow? The cash flow...

Net profit

The main goal of every business is to solve problems and earn revenue. The revenue or in other words sales is the money that a business receives when the consumer makes a purchase. In order for a business to get higher revenue, business owners must create products or...