Customer Lifetime Value (CLV)

It is important for any business to have positive customer experiences to keep clients purchasing. In order to do that companies need to gain their trust and loyalty. Customer loyalty is when the customer and the business have a continuous positive relationship. If...

Co-Branding

Every business needs a marketing strategy to increase their brand visibility and increase their profit. In this article, we will take a look at a method that includes combining two or more businesses to create a new offering.   What is Co-branding? Many companies...

Benchmarking

It is important for companies to improve their performance and accomplish their goals. But to achieve this improvement, they need to find which areas need upgrading. This is where Benchmarking comes in.   What Is Benchmarking? Benchmarking is a process of...

Affiliate Marketing

Marketing is all about getting people interested in the products or services of a company. The success of every business depends on the type of marketing strategy they deploy to their audiences. To accomplish this businesses first need to find their target audiences....