When starting a business finding a target audience is important for every entrepreneur. For a business to succeed, retaining existing customers and keeping their purchases coming is essential. Many...
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Intellectual Property
People's intellect creates artworks such as symbols, logos, brand names, or designs. These assets are called intangible and as such they must be protected. This is where intellectual property comes...
Freemium
Often when companies decide to launch their new product or service they study the usage behavior of their customers. This can be possible with a business model called freemium. What is...
Entrepreneurship
Whether you have decided to fulfill a specific need of society or to work for yourself you have to start your own business. For this business to be successful and to gain customers, it has to be...
Customer Lifetime Value (CLV)
It is important for any business to have positive customer experiences to keep clients purchasing. In order to do that companies need to gain their trust and loyalty. Customer loyalty is when the...
Co-Branding
Every business needs a marketing strategy to increase their brand visibility and increase their profit. In this article, we will take a look at a method that includes combining two or more...
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Latest posts:
WordPress 5.8 Tatum Is Here. See What’s New!
What you need to know: WordPress 5.8 “Tatum” was released to the public on July 20, 2021. Its standout features include a new block-based widget editor, native support for WebP images, and the inclusion of a template editor. In addition, the update introduces the new...
5 Reasons Why You Should Create a Blog for Your Brand
In computer language, blog is a combination of two words - ''web'' and ''log''. A blog is simply an online diary. Blogs have been around since the early days of the Internet. Some time ago, blogs were mainly used for sharing personal information such as interests,...
5 Ways to Build Stronger Customer Relationships
These days, communication is more important than ever. The key to building a strong relationship with your customers is to understand their needs and communicate effectively. Especially if you run your own business or provide a service to your customers. The customer...
What Is Tone of Voice and Why Does It Matter?
The tone of voice usually refers to the way in which a company speaks to its audience. This applies to both oral and written forms. Nowadays, tone of voice is really important, especially if you want to run a successful brand or company. People value communication and...
WordPress 5.7.2 is Now Available
WordPress is a great way to create and edit the content on your website but to do that you need to update WordPress to its latest version. As you can guess by the name of this article version 5.7.2 is now available. This new version is there to make everything even...