by Radoslava Seferinova | Dec 12, 2023 | Glossary
Often, companies look for different business strategies to reduce their costs, increase their efficiency, and remain profitable. One of these strategies is outsourcing. What is outsourcing? Outsourcing is a business practice in which a company uses an outside...
by Radoslava Seferinova | Nov 22, 2023 | Glossary
When starting a business finding a target audience is important for every entrepreneur. For a business to succeed, retaining existing customers and keeping their purchases coming is essential. Many entrepreneurs search for different marketing strategies to achieve...
by Radoslava Seferinova | Nov 13, 2023 | Glossary
People’s intellect creates artworks such as symbols, logos, brand names, or designs. These assets are called intangible and as such they must be protected. This is where intellectual property comes in handy. What is Intellectual Property? Intellectual...
by Radoslava Seferinova | Nov 2, 2023 | Glossary
Often when companies decide to launch their new product or service they study the usage behavior of their customers. This can be possible with a business model called freemium. What is freemium? The term freemium comes from the combination of the words “free”...
by Radoslava Seferinova | Oct 31, 2023 | Glossary
Whether you have decided to fulfill a specific need of society or to work for yourself you have to start your own business. For this business to be successful and to gain customers, it has to be properly managed. This process is called entrepreneurship. The person who...
