When starting a business finding a target audience is important for every entrepreneur. For a business to succeed, retaining existing customers and keeping their purchases coming is essential. Many...
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Intellectual Property
People's intellect creates artworks such as symbols, logos, brand names, or designs. These assets are called intangible and as such they must be protected. This is where intellectual property comes...
Freemium
Often when companies decide to launch their new product or service they study the usage behavior of their customers. This can be possible with a business model called freemium. What is...
Entrepreneurship
Whether you have decided to fulfill a specific need of society or to work for yourself you have to start your own business. For this business to be successful and to gain customers, it has to be...
Customer Lifetime Value (CLV)
It is important for any business to have positive customer experiences to keep clients purchasing. In order to do that companies need to gain their trust and loyalty. Customer loyalty is when the...
Co-Branding
Every business needs a marketing strategy to increase their brand visibility and increase their profit. In this article, we will take a look at a method that includes combining two or more...
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Latest posts:
Finding Blog Post Ideas: A Guide to Help You Stay Creative
It is likely that you have struggled with he so-called writer's block. We have all been there and have experienced it. In fact, even people behind the most popular blogs sometimes struggle to create a new publication that engages their audience. Luckily, there are...
Blogging and SEO: Where’s the Crossing Line?
There are cases in which people treat blogging and SEO like two different activities - on one side, there's the creative aspect, in which bloggers share their ideas, thoughts, reviews, and opinions, and hope Internet users will find them somehow. On the other hand,...
How Long Should a Blog Post Be?
Chances are that you have not once or twice asked yourself how long a blog post should be. In today's vast digital world, this remains an important and yet ambiguous question. Luckily, there's an answer, and in this article, we explore how to determine the right...
How Social Media Content Calendar Helps You With Consistent Growth
When developing a social media marketing campaign, consistency is key. Publishing regularly and aligning posts with product launches and trends helps you establish a strong brand presence in the digital landscape and can significantly elevate your brand's visibility...
What is a Content Map And How it Helps Your Business
In the competitive field of content marketing, success can't be achieved solely by producing more pieces of content; nowadays, it is about creating the right type of content and publication for the right target audience. Many businesses and marketers fall into the...