An essential part of any business is its growth. Continuous growth improves confidence in the firm, leading to increased profits. One of the ways to keep the business growing is by informing its audience about its progress. For example, this could be announcing a newsworthy event to the public such as a new product or any other material information. This is called a press release.
What is a press release?
A press release is a piece of information or news a company sends to the public and the press to inform them of substantial information. For example, this could be specific information about a product launch, new business update, special event, or a similar occurrence. Press releases are usually written by the company’s public relations department, not reporters or journalists. This way the focus is on maintaining a positive corporate image that will appear organic.
The use of press releases serves important purposes for the business.
Why press release is important?
Besides sending information to the audience, there are other reasons why a press release can be beneficial to businesses and organizations.
- Free publishing – The most common channels that deliver a free press release are the online platforms. These platforms allow companies to create and publish direct news on social media. Some businesses implement marketing strategies by combining free publishing on social media with paid advertising to increase their growth.
- Sharing newsworthy information – It’s important to understand that by themselves, press releases do not replace a marketing strategy. Instead, they are a way to share newsworthy information on social media.
- Creating relationships – Press releases help brands connect with journalists, bloggers, or social media influencers. This way through the broadcasting channels or newspapers, businesses send their piece of information to the audience. This way companies build their relationships with various influencers.
- Reaching new audiences – Through online media, press releases help to connect with new customers making it possible to expand into new markets.
Despite their benefits, press releases have also some disadvantages.
Conclusion
The final goal of press releases is to increase brand awareness and generate media coverage. But to achieve this goal, companies must be careful when using press releases. Because often press releases seem dishonest or superficial by emphasizing the positive while eliminating the negative.
