Marketing is all about getting people interested in the products or services of a company. The success of every business depends on the type of marketing strategy they deploy to their audiences. To...
Glossary
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Advertising
Advertising engages a large part of marketing and since everyone nowadays is online it has divided into two fields: traditional and digital advertising. But before we look at each one individually...
A/B testing
In every marketing campaign, a crucial moment is to get positive results. That’s why it’s important to find the best strategies to encourage users to engage with the brand. One great method is A/B...
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