In Online advertising, it’s important to capture people’s attention. In order to accomplish this your advertisement needs to be effective. You can measure how successful your advert is by measuring...
Glossary
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Cash Flow
Business owners usually can't manage what they can't measure. That is why to know the movement of the cash in your company you must be able to measure it. This can be possible through a financial...
CSS (Cascading Style Sheets)
World Wide Web is a subgroup of the Internet that involves websites and webpages that users can access via a web browser. Since all sites and pages are text documents, they need to be written in...
Net profit
The main goal of every business is to solve problems and earn revenue. The revenue or in other words sales is the money that a business receives when the consumer makes a purchase. In order for a...
Market Share
One industry could be categorized into different market niches. Companies use these niches to satisfy their consumers. To understand if this niche is successful or the whole industry, companies take...
Cache
Every consumer uses some kind of device or application, and every time it is accessed, data is extracted. This data must be stored so that the next time the user accesses this device, it can be...
Breadcrumb
On websites that have a lot of pages, users need navigation to find their way around more easily. Like the breadcrumbs in the fairy tale "Hansel and Gretel," they allow the users to retrace their...
Bounce Rate
In digital marketing, the act of “bouncing” is someone who visits a website and then immediately leaves, without interacting with the site. When the visitor leaves without interacting with the...
Benchmarking
It is important for companies to improve their performance and accomplish their goals. But to achieve this improvement, they need to find which areas need upgrading. This is where Benchmarking comes...
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