People's intellect creates artworks such as symbols, logos, brand names, or designs. These assets are called intangible and as such they must be protected. This is where intellectual property comes...
Glossary
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Homepage
In order for users to reach a website, there are two main ways. The first one is to load the website’s URL (Uniform Resource Locator), after opening the browser. The second one is through Google,...
Freemium
Often when companies decide to launch their new product or service they study the usage behavior of their customers. This can be possible with a business model called freemium. What is...
Entrepreneurship
Whether you have decided to fulfill a specific need of society or to work for yourself you have to start your own business. For this business to be successful and to gain customers, it has to be...
Direct Mail
If you have recently made your website to start a business or want to promote an existing one, advertising can help you achieve your goals. There are several ways available to reach new audiences...
Customer Lifetime Value (CLV)
It is important for any business to have positive customer experiences to keep clients purchasing. In order to do that companies need to gain their trust and loyalty. Customer loyalty is when the...
Complementary Colors
In web design, it is important to know how to use colors to create the necessary color combinations that are needed for your work. Their mixing and combining or the so-called color theory. In order...
Cost Per Click (CPC)
The goal of any company’s website is to get more visibility and traffic. This can be possible by different types of strategies. You can use the organic search. This is an unpaid process known as...
Co-Branding
Every business needs a marketing strategy to increase their brand visibility and increase their profit. In this article, we will take a look at a method that includes combining two or more...
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