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How to Effectively Save Time on Content Writing

Creating content can be really time-consuming especially when it is done right. Copywriters tend to spend time on research, creating the right beginnings and closings, time for writing, editing, and presenting the best possible final content. But this is not the only...

Inverted Pyramid Approach = Content Writing Done Well

Ever since I started exploring the journalism niche, a lot of years back, as a radio host, they told me the first and most important things about presenting news – start with the most important. Okay. That’s it? Answering the W-questions: Who, What, Where, When, and...

How to Write Blog Posts that Your Buyer Persona Will Read

One of the first steps in creating an excellent essential marketing strategy is the creation of a buyer persona. Knowing who is going to use your services and buy your products as well as understanding them is a must for excellent results and growth. Yet knowing is...



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