Marketing
Marketing is a vast topic. Yet, the basics are easy. Learn to distinguish SEO from SEM and create appealing ads. Thanks to our guides, you will be able to use the marketing tools, available on the Internet, to your advantage.
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How to Choose Keywords for Google AdWords Campaign
Keywords are as important for your Adwords(now Google Ads) campaign, as they are for the search engine optimization of your website. Therefore, knowing how to choose keywords for Google Adwords is...
The 10 Free Digital Marketing Tools You Absolutely Need in 2018
The digitalization of all of the aspects of exchange relationships has resulted in numerous alterations in the area of marketing. First of all, digital marketing opened the door for alternative...
8 Most Commonly Neglected Tips For eCommerce Growth
Maybe you’ve been owning an online store for a few months, maybe for a few years or you are just thinking about starting. Either way, if you are reading this article, you are definitely wondering if...
How to Be a Copywriter: The Only 5 Rules for Success
Storytelling dates back to the earliest and most primitive forms of human behavior. Long before recorded history, people attempted to coin their wisdom and knowledge into fictional forms. Cave...
Facebook Algorithm Change 2018: Updates to Keep in Mind
Every social network throughout the web has a simple goal to achieve. It aims to retain its users as long as it can and occupy as much of their time as possible. All of this is achieved by providing...
Using Google AdWords: 6 Tips for Small Business Owners
As a small business owner, you may think that paying for advertising is something you can’t afford. But with time passing you may find out that no matter how good you are in the sphere of digital...
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How to Calculate Customer Lifetime Value
Entrepreneurs have different aims when starting or keeping a successful online business. But it is all combined and could not last without each other. They all want more traffic, more awareness, and more customers. And they all want that so they can convert it into...
5 Habits of Content Writers That Make Them Successful
We all know how great content marketing works for any online business. And not only does it work great, but it is also essential to any business’ success. That’s why we’ve previously presented topics such as how to be a copywriter and how to improve your writing...
What is a Buyer Persona and Why it’s Important to Have One?
When running a business online, everyone has different marketing approaches. However, they are mostly oriented in the same direction – more traffic, more sales, and loyal users. Although different entrepreneurs choose various ways to achieve that, they all need one...
Entrepreneur? Things to Know about WordPress Before You Start!
Nowadays, entrepreneurs have the space of the web to share their ideas, create homes for their businesses online, and grow indefinitely. To do that they need to create a website and understandably, WordPress is the greatest choice to do so. If you consider yourself to...
4 Reasons Why Every Student Should Have Their Website
With everyday progress that the world has, with all the changes, evolving environment, and developing technology, innovations become more and more interesting for young people. At an early age they know that they have to do more, be more, and expect more. If you are...