Radoslava Seferinova
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Benchmarking
It is important for companies to improve their performance and accomplish their goals. But to achieve this improvement, they need to find which areas need upgrading. This is where Benchmarking comes...
Affiliate Marketing
Marketing is all about getting people interested in the products or services of a company. The success of every business depends on the type of marketing strategy they deploy to their audiences. To...
Advertising
Advertising engages a large part of marketing and since everyone nowadays is online it has divided into two fields: traditional and digital advertising. But before we look at each one individually...
A/B testing
In every marketing campaign, a crucial moment is to get positive results. That’s why it’s important to find the best strategies to encourage users to engage with the brand. One great method is A/B...
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Latest posts:
What Creativity Looks Like in Digital Marketing Today
To be creative in marketing is not always an easy task, especially nowadays with all the transformations on the internet. You must be aware of the new trends and it will be good if you know how to implement them in your marketing strategy. As you might already know...
How To Grow Your Instagram Account in 2021
Unless you live under a rock, you might already know that Instagram is one of the most popular applications at the moment. As a matter of fact, 13% of everyone on earth is on it. Instagram is a platform and social media where you can share your pictures and videos...
Why is Digital Marketing So Relevant Today?
As we all know nowadays we live in a digital world and it is very important to know where to find the right audience. Most of us spend a lot of time online searching for the right content to entertain us or to help us grow professionally. Digital marketing is a...
How to Create a Social Media Marketing Plan: 4 Steps Guide
The number of social media worldwide users continues to grow every year. That’s why it is crucial for your business success to take advantage of these platforms. In order to fully utilize the power of social media, you ought to create a plan for using it. Such a plan...
How Bad Design is Stealing Your Profits
Most companies look at the good design as an additional expense rather than a great opportunity to invest. A company’s business plan will normally include the costs of hiring staff, internal costs, products, and services, etc. Yet, another expense usually is...