Radoslava Seferinova
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Benchmarking
It is important for companies to improve their performance and accomplish their goals. But to achieve this improvement, they need to find which areas need upgrading. This is where Benchmarking comes...
Affiliate Marketing
Marketing is all about getting people interested in the products or services of a company. The success of every business depends on the type of marketing strategy they deploy to their audiences. To...
Advertising
Advertising engages a large part of marketing and since everyone nowadays is online it has divided into two fields: traditional and digital advertising. But before we look at each one individually...
A/B testing
In every marketing campaign, a crucial moment is to get positive results. That’s why it’s important to find the best strategies to encourage users to engage with the brand. One great method is A/B...
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Why is Digital Marketing So Relevant Today?
As we all know nowadays we live in a digital world and it is very important to know where to find the right audience. Most of us spend a lot of time online searching for the right content to entertain us or to help us grow professionally. Digital marketing is a...
How to Create a Social Media Marketing Plan: 4 Steps Guide
The number of social media worldwide users continues to grow every year. That’s why it is crucial for your business success to take advantage of these platforms. In order to fully utilize the power of social media, you ought to create a plan for using it. Such a plan...
How Bad Design is Stealing Your Profits
Most companies look at the good design as an additional expense rather than a great opportunity to invest. A company’s business plan will normally include the costs of hiring staff, internal costs, products, and services, etc. Yet, another expense usually is...
Promote Your Business in a Slow Period? Yes!
We all know those periods when things are not moving, you feel stuck, and no one seems to be acknowledging you. Every business has those times. And we know it can be worrying because customers don’t interact with you but it doesn’t mean that you can’t do anything...
What to Include in Your Zero Waste Blog?
Zero waste has been spreading all over the Internet and through our daily talks, our minds, and our thoughts. People keep focusing on it more and more each day. And they should be. This inevitably turns into a trend in blogging and now influencers use their platforms...