Radoslava Seferinova
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Customer Lifetime Value (CLV)
It is important for any business to have positive customer experiences to keep clients purchasing. In order to do that companies need to gain their trust and loyalty. Customer loyalty is when the...
Complementary Colors
In web design, it is important to know how to use colors to create the necessary color combinations that are needed for your work. Their mixing and combining or the so-called color theory. In order...
Cost Per Click (CPC)
The goal of any company’s website is to get more visibility and traffic. This can be possible by different types of strategies. You can use the organic search. This is an unpaid process known as...
Co-Branding
Every business needs a marketing strategy to increase their brand visibility and increase their profit. In this article, we will take a look at a method that includes combining two or more...
Click-Through Rate (CTR)
In Online advertising, it’s important to capture people’s attention. In order to accomplish this your advertisement needs to be effective. You can measure how successful your advert is by measuring...
Cash Flow
Business owners usually can't manage what they can't measure. That is why to know the movement of the cash in your company you must be able to measure it. This can be possible through a financial...
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5 Ways to Be More Productive While Working from Home
Working remotely has traditionally held a bad reputation. More and more companies are adopting work from home policies. This is due to the current pandemic situation in the world. Long-term remote working appears to be here to stay and it’s up to companies everywhere...
What Creativity Looks Like in Digital Marketing Today
To be creative in marketing is not always an easy task, especially nowadays with all the transformations on the internet. You must be aware of the new trends and it will be good if you know how to implement them in your marketing strategy. As you might already know...
How To Grow Your Instagram Account in 2021
Unless you live under a rock, you might already know that Instagram is one of the most popular applications at the moment. As a matter of fact, 13% of everyone on earth is on it. Instagram is a platform and social media where you can share your pictures and videos...
Why is Digital Marketing So Relevant Today?
As we all know nowadays we live in a digital world and it is very important to know where to find the right audience. Most of us spend a lot of time online searching for the right content to entertain us or to help us grow professionally. Digital marketing is a...
How to Create a Social Media Marketing Plan: 4 Steps Guide
The number of social media worldwide users continues to grow every year. That’s why it is crucial for your business success to take advantage of these platforms. In order to fully utilize the power of social media, you ought to create a plan for using it. Such a plan...