SVG

In the World Wide Web, files whose components make it possible to create logos, diagrams, and animations play an important part in the work of many web developers and designers. One of these files is a scalable vector graphic file (SVG).   What is SVG? An SVG...

Return on Investment (ROI)

For any business, earning profit is important. But to become aware if the company is successful it needs to compare the ratio of the total profit that it makes to the cost of resources devoted (invested) to achieving a positive return. A positive return refers to...

Public Relations (PR)

Every business strives to build a positive reputation, as it is critical to its success. A company’s good reputation is often a sign of reliability, which in turn can attract more potential customers and qualified employees. The various strategies involved in...

Product Positioning

After launching a product, the company’s next goal is to get it seen and remembered by the public. One way to create a memorable image around a product is by making the product carry a certain highly desired perception, based on the needs of the company’s...

Marketing

When building a business, the profit is a far-off dream. The real purpose of the business is to create customers by satisfying their specific needs. Often, many startups shut down because they fail to create customers unwilling to pay for their products or services....