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Small Medium Business (SMB)
Every successful business starts with an idea supported by market research. This idea aims to satisfy a specific need of the consumer. Since a business cannot exist on its own it needs to create or...
Market Segmentation
Understanding your company’s audience, reaching them, and satisfying their needs is fundamental to marketing. Since each customer has a specific set of characteristics, there are many different...
SWOT Analysis
Choosing the right business strategy is essential to the success of every company. Whether the strategic plan is focused on company-wide, a specific department, or a project in your business, it's...
SVG
In the World Wide Web, files whose components make it possible to create logos, diagrams, and animations play an important part in the work of many web developers and designers. One of these files...
Return on Investment (ROI)
For any business, earning profit is important. But to become aware if the company is successful it needs to compare the ratio of the total profit that it makes to the cost of resources devoted...
Public Relations (PR)
Every business strives to build a positive reputation, as it is critical to its success. A company's good reputation is often a sign of reliability, which in turn can attract more potential...
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Latest posts:
What Are Content Pillars and Why Are They Vital for Your Blog
Creating an online blog can be quite an exciting experience. Regardless of whether you want to share your thoughts with the world or expand your business site with a new and informative section, knowing how to structure your blog content is vital for your website's...
A Social Media Marketing Plan that Converts: All You Need to Know
Having a successful social media marketing campaign is vital for any business that wants to stay competitive in today's world. Campaigns help you with brand awareness, followers, leads, and conversions. However, each campaign should be well-structured to deliver...
Content Marketing vs Social Media Marketing: Which is Better for Your Project?
Among numerous digital marketing strategies and tactics available, two remain constant in today's online landscape: content marketing and social media marketing. At first glance, both appear similar and even interchangeable, as they both revolve around using...
6 Social Media Marketing Tips to Enhance Your Online Presence
Social media marketing remains a crucial component of any contemporary marketing strategy, with billions of daily users, platforms such as Instagram, Facebook, and TikTok grant businesses great opportunities for brand awareness, promoting products and services, and...
How to Create a Successful Social Media Marketing Campaign from Scratch
Regardless of the business niche you operate in, it is highly likely that a well-calibrated social media marketing campaign would benefit your brand revenue and popularity. Social media remains a great platform to launch marketing campaigns, and with contemporary...