Advertising

by | Sep 18, 2023 | Glossary

Advertising engages a large part of marketing and since everyone nowadays is online it has divided into two fields: traditional and digital advertising. But before we look at each one individually we need to understand what advertising means.   What is...

A/B testing

by | Sep 18, 2023 | Glossary

In every marketing campaign, a crucial moment is to get positive results. That’s why it’s important to find the best strategies to encourage users to engage with the brand. One great method is A/B testing.   What is A/B testing? A/B testing is also known as split...