Lazar Shishmanov, PhD
Lazar is a marketing specialist with more than ten years of experience in the field, eight of which as part of the marketing department at AwardSpace.
Academically, Lazar holds a Bachelor's degree in Public Relations, a Master's degree in Semiotics, Language and Advertising, and is a PhD candidate in Integrated Marketing Communications.
You can learn more about Lazar on his personal website.
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Articles
6 Best Free WooCommerce Themes
Along with the site loading speed, and the actual products that you are selling, the design of your e-commerce store is crucial to your success. And as WooCommerce is part of WordPress, it’s not...
WooCommerce SSL: How to Enable Secure Connections
Enabling SSL Connections in WooCommerce is necessary to comply with the latest requirements concerning internet security. Another reason why using secure connections is a good practice is since it...
WordPress SEO – The Essentials
Search engine optimization is not just a trend in digital marketing. It is a lot more than that. Failing to optimize your website’s content for the Search Engines often leads to a lower ranking in...
WooCommerce Tutorial: Create an eCommerce Website with WordPress
In this WooCommerce tutorial, we will explain how you can create an eCommerce store using WordPress and WooCommerce. We will cover the setup process as well as the basic configuration options of...
Digital Marketing: The Trends That May Change The Game in 2019
Even though I was deeply convinced that there is no possibility for someone not to know what is digital marketing, the truth is, that we, as digital marketers, are part of a tribe. Nothing more, and...
WordPress 5.0 is here. Say “Hello!” to Bebo and the Gutenberg Editor
Almost exactly one year after we met version 4.9 of WordPress, we are welcoming WordPress 5.0, Bebo. WordPress is going through some severe controversy because of the Gutenberg editor. Gutenberg is...
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Spam, Spam, Spam, Spam (Not So) Wonderful Spam
Everyone that has ever had an email understands what the word 'spam' means. And most of us feel like we know where its current meaning originated from. And yes, it is related to SPAM meat. But not in the way you may have thought it is. A widely spread misbelief is...
5 Major Benefits of Having an E-commerce Website for Small Retailers
Monopoly. We've all played it and we've all blown a fuse over losing in it. Designed to portray the economic reality of 20th century America, the game turned out to be the perfect introduction to the market hierarchy for children of all generations. Monopoly....
Affiliate Marketing for Dummies
If you are a content creator that doesn't have any product or service to sell but enjoys content crafting, affiliate marketing could be just for you. Say you are a blogger(of any type) and you love being one. You love your audience and really are bonding well with...
What is a Featured Snippet and How to Rank for It?
When it comes to search engines, it feels like you're in a marathon race. I'm not only referring to the enormous competition going on the field but also to that incredible amount of preparation preceding it. Hours and hours of research just to make sure your next move...
3 Huge Web Design Trends for 2017
Web design is like a Maths class. When you finally think you got it, a bunch of new stuff appears proving you wrong. We all know the struggle of keeping up with the latest web design trends. Learning to recognize the tendencies of the new elements, however, can turn...