Lazar Shishmanov, PhD

Lazar is a marketing specialist with more than ten years of experience in the field, eight of which as part of the marketing department at AwardSpace. Academically, Lazar holds a Bachelor's degree in Public Relations, a Master's degree in Semiotics, Language and Advertising, and is a PhD candidate in Integrated Marketing Communications. You can learn more about Lazar on his personal website.

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Who Falls Under the GDPR?

GDPR applies to all organizations and entities that hold and process the personal information data of EU individuals. In other words, any company (no matter its location/if it resides inside or...

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How to Redesign a Website Without Losing SEO

There are over 1.5 billion websites on the world wide web today. Some of them are active, some of them not, and all of them are the manifestations of someone's desire to share something with the world. An endless ocean of information is packed into web pages, most of...

How to Make WordPress Secure from Hackers

The web is constantly changing, constantly evolving. While this growth is predominantly good, we shouldn’t forget the possibility of malevolent behavior from some of the users. That is why, when building a WordPress website, we should consider not only the creation...

What is Upselling and the Right Way to Do It?

A few years ago, I was part of another business and had to meet upsells very often. Interesting thing is – no one thought of me. Because everybody wanted to do it and get an advantage, meaning no one wanted me to be good at it. But sometimes, it’s a skill you learn by...



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