Trademark

If we picture that a business is a person and the brand is its personality. We need to be sure that this personality is recognized and familiar to our customers. This means building strong brand awareness. This would help with customer’s purchase decisions, as they...

Software as a Service (SaaS)

Before the Internet became widely available, software was mostly distributed via physical media such as compact discs (CDs). In order for companies to update software on their computers, they had to purchase CDs containing the updates and download them to their...

Social Entrepreneurship

In most cases, the business starts with an entrepreneur. Entrepreneurs are people with creative and innovative ideas. They identify a gap in the market and try to create a solution to address the problem by bringing a product or service to market and providing value...