Entrepreneurship

Whether you have decided to fulfill a specific need of society or to work for yourself you have to start your own business. For this business to be successful and to gain customers, it has to be properly managed. This process is called entrepreneurship. The person who...

Direct Mail

If you have recently made your website to start a business or want to promote an existing one, advertising can help you achieve your goals. There are several ways available to reach new audiences and increase brand awareness to promote your brand. One of them is...

Customer Lifetime Value (CLV)

It is important for any business to have positive customer experiences to keep clients purchasing. In order to do that companies need to gain their trust and loyalty. Customer loyalty is when the customer and the business have a continuous positive relationship. If...

Complementary Colors

In web design, it is important to know how to use colors to create the necessary color combinations that are needed for your work. Their mixing and combining or the so-called color theory. In order to create these color combinations first you need to understand what...