by Radoslava Seferinova | Sep 18, 2023 | Glossary
It is important for companies to improve their performance and accomplish their goals. But to achieve this improvement, they need to find which areas need upgrading. This is where Benchmarking comes in. What Is Benchmarking? Benchmarking is a process of...
by Radoslava Seferinova | Sep 18, 2023 | Glossary
Marketing is all about getting people interested in the products or services of a company. The success of every business depends on the type of marketing strategy they deploy to their audiences. To accomplish this businesses first need to find their target audiences....
by Radoslava Seferinova | Sep 18, 2023 | Glossary
Advertising engages a large part of marketing and since everyone nowadays is online it has divided into two fields: traditional and digital advertising. But before we look at each one individually we need to understand what advertising means. What is...
by Radoslava Seferinova | Sep 18, 2023 | Glossary
In every marketing campaign, a crucial moment is to get positive results. That’s why it’s important to find the best strategies to encourage users to engage with the brand. One great method is A/B testing. What is A/B testing? A/B testing is also known as split...
