Click-Through Rate (CTR)

In Online advertising, it’s important to capture people’s attention. In order to accomplish this your advertisement needs to be effective. You can measure how successful your advert is by measuring the number of people who clicked on your ad. Luckily there is a metric...

Cash Flow

Business owners usually can’t manage what they can’t measure. That is why to know the movement of the cash in your company you must be able to measure it. This can be possible through a financial metric called cash flow. What is a cash flow? The cash flow...
What Makes a Great Website

What Makes a Great Website

A great website is a very powerful marketing tool that can enhance brand awareness and attract new visitors and paying customers, and as well help you finds various new ways of monetization. Regardless of your niche and site purpose, you should always focus on making...